Marketing
As my film slowly comes to finish, I am paying for attention to the marketing/packaging of the piece. If I had been savvier I would have started this process in the pre-production stage. However, we all learn and it certainly has not hurt the piece.
Marketing a film is something that should take place from the initial conception of the film. Yes, a good story is a great start but an even better start is a film which understands branding and the power associated with merchandising. It’s not enough anymore it is a good film, as upcoming film makers we need to know how to market our films so that people will actually have the opportunity to view them. Mark Pesce was the one who stated that what sets good indie films apart from big budget films is the marketing involved.
In such a competitive industry creativity is also very important, when the movie “The Hills have Eyes” was being promoted the distributors sent out severed ears check out one of the severed ears: Severed Ear
Marketing and distribution are paramount (excuse the pun) for successful films. Distribution is much like Marketing; it should be sorted out prior to the production of the film.
Gosh, so here I am trying to put the pieces together at record pace after the fact. Wish me luck.
Some Marketing Done After the Fact:
Check Out Monty Pythons Silly Walks
http://www.sillywalksgenerator.com/
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Trackback by digital review — July 29, 2007 @ 1:03 am